Google Play sought to align and connect with CONAN’s vast and young skewing audience, specifically the female segment. Through the CONAN 24 Hour Mobile Marathon, we connected their target audience while delivering on their goal to convey the massive mobile gaming catalogue offered within the Google Play marketplace. To do so, we leveraged an emerging and high engagement platform common to CONAN’s loyal and engaging fan base.
In March, CONAN’s Team Coco and Google Play partnered in creating a first-ever
24-Hour Mobile Gaming Marathon, where Conan O’Brien and Aaron Bleyeart
(CONAN’s resident gaming expert), along with recognizable show staffers and friends, played more than 50 games on Google Play’s platform … for 24 hours straight!
VIDEO
All Videos
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Google Play 1Q Mobile Marathon
24HR Mobile Marathon
CONAN 24 Hour Marathon
NOTHING BUT THE STATS
Research stats are sourced to Tapestry Research
Continued partnership in 1Q18 drove lifts across ALL Google Play KPIs
Brand impact was highest as a result of exposure to multiple campaign elements across platforms
Engagement rate was more than 2.5X higher than Team Coco’s already strong benchmarks
Google Play is the number one choice for CONAN fans’ next mobile gaming purchase
Partnership amplified brand perceptions by double digits
SOCIAL
3.1M
:30-Second Views
16.2M
Impressions
69K
Engagements
WHAT THE FANS ARE SAYING
